Ellis Canvas Tents is a heritage brand with over 30 years of craftsmanship, reimagined through a refined identity that blends woodcut-inspired designs, handmade patterns, and earthy colors. Inspired by the brand’s rugged legacy, I hand-carved the logotype and symbol from rubber block stamps to capture a raw, authentic feel. The earthy palette and woodcut textures extend across packaging, social media, and a hand-illustrated brand map, creating a cohesive system that reflects both durability and artistry. Together, these elements establish Ellis Canvas as more than just tents; it embodies unforgettable journeys, remarkable quality, and a timeless connection to the wilderness.